Agenda
Tuesday December 7th Day 1 Agenda – Subject to Change
8:00 AM
Registration Opens
8:45 AM – 9:00AM
Chairs Welcome & Opening Address
Ian Weightman – President, IMS Research
9:00 AM – 9:30 AM
Day 1 Keynote Address
David Poltrack – Chief Research Officer at CBS Corporation & President of CBS Vision
Session 1: The 3D Television Experience
9:30 AM – 10:00 AM
3D Television – The Consumer Perspective
- What are the main issues facing consumers when it comes to 3D technology in the home?
- What kinds of content do consumers prefer to watch in 3D at home?
- What are consumers’ views on wearing 3D glasses?
- IMS Research Principal CE Analyst Anna Hunt will shed light on these topics and more.
Anna Hunt, Principal CE Analyst, IMS Research
10:00 AM – 10:45 AM
3D Content: Balancing Consumer Demand Against Bandwidth & Cost Constraints
- How can operators balance 3D consumer demand with finite bandwidth resources while keeping costs down?
- What are the associated costs with producing 3D content from a camera/hardware perspective?
- What kinds of trade offs will need to be made from an operators perspective in the short term to deliver 3D content?
- How many households are equipped to receive 3D today?
- How many households could be upgraded without all new equipment?
- Is 3D too difficult to monetize?
Jon Shapiro, President, 3ality
Ethan Schur, CMO, TD Vision Systems
10:45 AM – 11:00 AM
Coffee & Networking Break
11:00 AM – 12:00 PM
3D Television – The Manufacturers Perspective
- What are the leading TV brands’ retail plans for 3D TVs in 2011 and beyond?
- How much of a price premium will there be?
- How will the active glasses be merchandised?
- Will most of the 3D TVs, glasses and BD players be bundled?
- How will 3D TV performance change in the near and long term?
- Which display technology is best for 3D?
This session will consist of presentations from leading executives at TV brands followed by a panel session.
12:00 PM – 1:00 PM
Lunch & Networking Break
Session 2: The Future of Content Delivery
1:00 PM – 1:45 PM
Enhancements to the Television Experience
- How will the consumer television viewing experience change over the next five years?
- Is there a market for hi-res (beyond 1080p) televisions?
- Will advancements in immersive technologies such as motion and smell reach consumers in the near or medium term?
- If so will there be a market for them?
These questions and more will be answered in an interactive panel debate featuring many of the leading companies developing products and services that will change how we watch TV forever.
1:45 PM – 2:30 PM
Are the Days of the Traditional Operator Numbered?
- With the onslaught of entertainment options consumers have on a daily basis, what are traditional cable and satellite operators doing to stay ahead of the curve?
- How are they integrating user generated content, internet content, etc. into their existing offerings?
- Do they view internet content as an opportunity or a threat?
This session will feature executives from both cable and satellite companies as well as broadcast networks and production studios.
Moderator - Ian Weightman – President, IMS Research
Jim Louderbeck, CEO, Revision3
2:30 PM – 3:15 PM
Hybrid Content Delivery
- How are companies integrating over the top services with traditional free to air and pay-TV programming?
- What are hybrid device manufacturers doing to help drive this trend?
- How will connected TVs change consumers viewing habits?
- What kinds of advanced services are connected TVs delivering to the home?
- Which of these advanced services are driving consumer adoption of the technology?
- Will internet-only content providers be able to firmly establish themselves and compete for advertising dollars with the major networks and studios?
3:15 PM – 3:30 PM
Coffee & Networking Break
Session 3: TV Anywhere & Everywhere
3:30 PM – 4:15 PM
Creating and Optimizing Content for the Very Small Screen
- Is mobile video content trending more towards a “snacking” type approach or are consumers demanding full length content?
- At which point, if at all, do you optimize the content for the small screen?
- What progress has been made with regards to small screen optimization?
- What is the business model for this type of content delivery, how is it being monetized and who is funding it?
John Petrocelli, Vice President, Sales and Business Development, AEG
4:15 PM – 5:00 PM
Place Shifting Content at Home
- How important is no new wire networking to today’s cable & satellite operators?
- What is the best way for operators to push content to multiple devices around the home?
- What kinds of hardware/software upgrades will be needed to deliver such services?
- Where are the standards bodies and trade associations with regards to developing a universal in home networking standard that can deliver the best experience at the best cost?
Noam Geri, VP, Marketing and Business Development, AMIMON
Rich Nesin, President, HomePNA
Dr. Anton Monk, CTO of MoCA & VP of Technology, Entropic Communications, MoCA
5:00 PM
Day One Close
Wednesday December 8th Day 2 Agenda – Subject to Change
8:30 AM – 8:45 AM
Day Two Welcome & Opening Address
Ian Weightman – President, IMS Research
Session 4: Surfing a Tidal Wave of Content
8:45 AM – 9:15 AM
Day 2 Keynote Address
Fran Shammo – President & CEO, Verizon Telecom & Business
9:15 AM -9:45 AM
How Will the Content Business Model Evolve in the New TV Paradigm
- Are we moving to an all video-on-demand model?
- Is there going to be more of a pull advertising approach and if so how do we do that?
- Is the consumer willing to be profiled?
- What is the advertiser’s role in the new content delivery business model?
Michael Goldfien, CEO, AEG
Jeremy Lockhorn, Vice President of Emerging Media, Razorfish
9:45 AM – 10:15 AM
Advancements in UI Designs
- What are companies doing to simplify the navigation process given the massive amount of content now available?
- What are the problems associated with delivering user generated content to the TV?
- Who are the companies innovating these technologies and who is leading the way?
- This session will focus on companies helping to simplify today’s content navigation process through innovative new user interfaces.
Paul Bristow, VP Strategy, Middleware and Consumer Experience, ADB
10:15 AM – 10:30 AM
Coffee & Networking Break
10:30 AM – 11:15 AM
Surfing a Tidal Wave of Content
- Discover how intelligent video technology will be at the center of TVs future
- Learn how Intel sees the future of television, what the company believes consumers are really looking for in their TV experiences and how Video Content Analysis can help deliver that experience.
Brian David Johnson – Chief Consumer Experience Architect, Intel
11:15 AM – 12:00 PM
Content Protection: The Key to Monetizing TV 3.0
- What are the studios & networks as well as cable & satellite operators doing to protect their content across multiple devices?
- What role do mobile operators play in this and how can all parties profit from the content?
Civolution, Speaker to be announced
12:00 PM – 1:00 PM
Lunch & Networking Break
Session 5: Unifying the Gaming, Television & Social Networking Experiences
1:00 PM – 2:00 PM
Gaming Consoles Role in the Future of TV
- What are gaming consoles role in TV 3.0?
- How much more set-top box type functionality will be integrated into the PS3, Xbox & Wii over the next 3-4 years?
- What does the future hold for the major players in gaming and what is their vision for TV 3.0?
2:00 PM – 3:00 PM
The Integration of Social Media into the Television Experience
- How are Facebook, Twitter & Skype being integrated into the TV 3.0 experience?
- What else is being done make watching television a more social experience?
- How will this social experience evolve over the next 3-4 years?
Jeff Bonin, SVP of Business Development and Marketing, Alticast
3:00 PM – 3:15 PM
Coffee & Networking Break
Session 6: Technologies Enabling TV 3.0
3:15 PM – 4:15 PM
Evolution of the Set-Top Box
- What are STB and other hardware manufacturers doing to stay relevant in the ever consolidating world of TV hardware?
- With STB functionality now being integrated into some TVs and game consoles, what type of advances services are these companies developing to stay ahead of the curve?
- Hear from some of the leading STB manufacturers as they share their views on the future of TV.
4:15 PM – 5:00 PM
Technology Advances Needed to Deliver TV 3.0
- With all of the advancements in television technology including the massive amount of HD & 3D content available, are there any semiconductor bottlenecks that the industry should be concerned about?
- How much extra processing power will be needed to power TV 3.0? How important will home networking be in the deployment of successful video solutions?
5:00
Day Two Close
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